- Website Design
- User Experience
- Design Direction
- Content Strategy
By integrating a little playfulness, lux and friendliness, the vision for baby fashion brand Little Plums & Cherries were achieved through its corporate identity.
We adapted the brand image to an e-commerce platform that optimised the sales process and ensured a high retention rate of users through the sales journey.
We developed an easy interface that when paired with their clean, lux, and modern feel and look to the website optimise the user journey. Through purposeful lifestyle imageries, we organised content on each page by surfacing products in context to drive traffic and conversation.
The website delivers clear product storytelling in a way that effectively engages potential customers through all mediums.
To ensure strong and consistent messaging throughout the website, we developed a visual style guide that outlined proper use of imagery, buttons, icons, and copy.