Marketing with Technology

Technology has come a long way. Information technology has evolved from stone walls to papyrus, papers and now touchscreens. Our need to convey information has driven humanity to push the boundaries of information technology. With the rise in software development industries all over the world, the evolution of information technology has only quickened its pace while pulling the rest of civilisation with it.

Machines that used information technology were a rare commodity just 20 years ago because they were not only expensive but they were also tough to produce. As the years go by, technological research, software development, and the progress of technology allow for mass production and accessibility to the devices. We have progressed to the point where we are able to mass produce IT machines and even create new innovations surrounding it on a whiff. 

The capability to mass-produce these complicated devices drives us into today’s world. We now live in an era where almost no one is without a personal computer, a laptop, and especially, a smartphone. Even many children are given their very own smartphones upon reaching 10-12 years of age. From the perspective of marketing and branding, this means that everyone is walking around with an advertisement board in their pockets.

Leveraging social media

The advancements in software development technology have led to the creation of many digital solutions. Some are used to ease business operations, provide entertainment, and even connect people all over the world. Social media is one such revolutionary invention in this new world of information technology that allows people to connect with everyone else across oceans and continents with the tap of a finger. This would also mean that advertisers would have an easier time connecting with a larger audience. 

The existence of social media ushers in a new age of marketing and advertisements. Before, advertisements were shown on billboards, television, in newspapers, and even in milk cartons. Nowadays, ads are played and displayed on phones, tablets, and computers via websites, especially social media. Its nature as a platform that connects individuals made sites such as Facebook, Twitter, and Instagram great places to start marketing products and services.

Thanks to technology, these platforms provide tremendous opportunities for everyone to run marketing with minimal resources. It is particularly helpful for small businesses to showcase their products, services, and companies without spending an arm and a leg just to be seen by an audience. With the growing number of talents in key industries like graphic design, software development, and digital media, we can only imagine how much more technology can provide everyone with a stepping stone towards becoming entrepreneurs and operating their businesses with efficient marketing strategies.

Mobile app software development

To avoid being washed away by the tide of novel trends and technologies, businesses needed to keep up with modern technology. Only a few other technologies have an impact as significant as smartphones. Although the first mobile application was only launched in 1992,  it has become a staple piece of technology in our modern era. Mobile applications help facilitate life, connect people, ease business operations, and even make grocery shopping easy. 

Since smartphones have become a necessity in our daily lives, mobile applications have too by extension. They are essential everyday items that some could not live properly without. Applications such as banking apps and communication apps such as Whatsapp and Telegram are some of those applications. By having a significant presence in the lives of everyone, it has also turned into a useful platform for marketing. The information technology industry has seen a giant leap in the field of mobile application software development for this exact reason.

A field that has been previously inexistent has become a trend within almost every industry in the world from food to fashion. Mobile applications first came to be in the form of an address book, calendar, appointment scheduler, calculator, world time clock, electronic notepad, handwritten annotations, as well as standard and predictive stylus input screen keyboards on International Business Machines’s (IBM) smartphone.

Today, mobile applications are found in many forms. They have also become their own genre of businesses such as the case for AirBnB, Spotify, Food Panda, and Uber. The existence of these applications themselves is marketing and branding of their business. However, marketing through mobile apps is not limited to creating a functional app

 Advertisements for a business can also be shown using apps from other businesses as a billboard. As an example, the free version of Spotify will have you listening in to advertisements in between songs. Food Panda also promotes F&B businesses listed on their app to users. This marketing is smart as it draws sales for the restaurant and the app itself.

Website marketing

The internet is a vast world with a population of billions. Being in such an environment can sink a business into a corner where it cannot thrive and grow. So, what can businesses do to stand out among the many companies all over the world wide web? They can tell the internet about it. Websites are the calling cards of a company in the digital era. Introducing your company to clients would mean the difference between closing a sale or closing your doors.

It may not be what conventional marketing looks like but websites provide ample space to market your company. Businesses can portray their values, services, products, and prowess. With the advancements in software development, companies are able to maximise websites to also include engaging content and interactivity to not only represent themselves but also include looks and features that portray branding.

Not only websites are useful to represent your company, but they also help people know of its existence through the use of search engines. Websites that are optimised for search engines will greatly increase the chances of a company being discovered every time somebody searched for keywords related to the company’s field, product, or service. When companies are easily discoverable on search engines such as Google, Yahoo, or Bing, that is when clients and customers would start pouring in.

Software development and marketing

Marketing in this world today is ways away then how it was only a few decades prior. Its accessibility provides anyone with the ability to grow their business through online marketing. Hence, more and more people would have the capability to create their own marketing strategies and revolutionise modern-day marketing.